The verse felt like it was floating off the page when founder Nureya Monroe was studying scripture one evening. She wrote it over and over again, compellingly for the next couple of days. Finally, she asked the Lord what it meant and she felt strongly in her spirit that she must help the "say so" by telling their story.

Unclear on how to do it, she began to research. Almost immediately, she came across the concept of enclothed cognition, the effect that clothing, symbolically and physically, has on the behaviors of the wearer. Studies show that humans begin to embody the preconceived notions behind clothing, simply, you are what you wear. And like a spark, Nureya asked herself, "What would it look like or even mean for a person to embody REDEMPTION?" After seeking the brand development expertise and creative direction of Dixie Toledo, the vision became clear, and the fire was lit. Society was born.